One of the easiest ways to create immediate credibility for your product is through personality endorsements.
We have relationships with some of the best media personalities around.
Media personalities are introduced to your product or service and the power of their voice and connection to their audience takes on a new life and offers a huge added value to your marketing program.
The Challenge: A local weight loss facility saw the need to educate men on how to safely lose weight and effectively keep that weight off.
The Idea: Partner with a local radio DJ who wanted and needed to lose weight. CFK Advertising recommended WDAE, "The Sports Animal" as the radio partner in order to activate the male listener (70%) that the client was looking to attract. The morning talk show host, Dan Sileo, needed to lose over 60 pounds. Not only would his endorsement be heard during his morning show, but also throughout the day!
The Goal: By listening weekly to Dan promote and talk about his weight loss progress, men would better be able to relate, understand and be more motivated to call the center and sign up for the weight loss program. We aired live weigh ins, produced commercial spots and posted progress pictures and results on the radio station website with a link to the client website.
The Result: The radio DJ lost over 64 pounds in a 5 month period and the promotion delivered over 180 qualified leads to the weight loss center!
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Don’t forget the power in the voice of an existing, satisfied customer (ex: Subway and Jared) can also move the needle in the mind of your target customer!